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215: Illuminated Life School with Heidi DeCoux

Heidi DeCoux is a serial entrepreneur that has built four businesses to high-six figure status and sold two of them, has appeared in magazines and websites like Forbes, is the author of an Amazon best-selling book on marketing, and president of the Palmas Del Mar chapter of Uncommon Entrepreneurs.

She’s a marketing maven and an investor, but her real passion, the thing that keeps her up at night, is her commitment to revolutionize the public school system through the non-profit organization that she and her husband founded, Illuminated Life School.

The Mission

The Illuminated Life School Network cultivates a loving community where diverse young people develop their unique genius, forge compassionate connections to others and master 22nd century skills, equipping them to thrive with meaning and purpose throughout their lives.

Physical Schools With a Virtual Presence

The Illuminated Life School Network serves students from birth to graduation in physical schools with a virtual presence. Students have the option to move between a physical school and an online academy, as meets their needs. Follow the links for more information on attending, opening, or converting your school to the Illuminated Life School model of education.

Their Values

Loving Community | We cultivate a loving, nurturing and nourishing community where all students and families are welcomed and supported, and where our students learn to engage respectfully and generously with each other and the world, developing a spirit of responsibility and commitment to service.

Identity | Our students develop a strong sense of identity, built on the richness of their racial and cultural history and traditions, which fosters in our students the confidence and resilience to fully express their unique genius.

22nd Century Skills | Our students are empowered to forge the future through mastery of the world’s most in-demand skills, including emotional intelligence, entrepreneurship, financial literacy, racial consciousness, servant-leadership and more.

Rigorous Inquiry | Our students develop the ability to identify and analyze complex issues and to research and design compelling solutions, a process which will prepare them for excellence in higher learning and every profession (from Entrepreneur, to plumber, to neurosurgeon, to artist, to stay-at-home dad, to President).

Racial Justice | Our students become anti-racist leaders who dismantle systems of oppression and realize racial justice throughout the world. Our schools are anti-racist organizations eradicating institutional racism in education, working in solidarity towards the liberation of Black, Indigenous, and People of Color.

Their Graduates

  • Are prepared for jobs that don’t yet exist
  • Believe and engage in anti-racist leadership to disrupt inequities
  • Build healthy relationships and healthy communities
  • Care for their own mental, emotional and physical well-being
  • Communicate and problem-solve with ease
  • Embrace their unique genius and know how to leverage their strengths
  • Are emotionally intelligent and have strong critical thinking skills
  • Experience financial abundance by knowing how to make, save, protect, spend, borrow, leverage and invest money
  • Launch extraordinary businesses
  • Protect our planet
  • Set and achieve goals
  • Solve our world’s greatest challenges



Social Media Information

Resources Mentioned

Essentialism – Greg McKeown

Effortless – Greg McKeown

We Should All Be Millionaires – Rachel Rodgers


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