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149: Imagen with Cat Agostinho and Jay Richards

Imagen gives the opportunity for agencies and brands to collaborate with Gen Z

Imagen is a Gen Z startup based in Shoreditch, East London. Their mission is to help Gen Z to shape their future. They enable agencies and brands collaborate with Gen Z for brutally honest insights about branding, marketing or products. No more guessing, they crowdsource the best feedback, ideas and insights from their Gen Z consultant community to enables agencies and brands to build all of the above with Gen Z in the room!

Agencies and brands choose a business challenge they’re facing that they believe Gen Z can help to solve.

Whether it’s the need to sense check a marketing campaign, create a new product for Gen Z or to develop an entire brand aimed at this generation.

Imagen crowdsources the best feedback, ideas and insights from their Gen Z consultant community to solve this business challenge and enables those consultants to collaborate with the agencies and brands senior leadership team to co-create the solution.

Imagen Co-founder and CEO, Jay Richards is the 5th of 6 children from migrant parents. From a rebellious start while at school to now the Founder of Imagen and a Forbes 30under30 entrepreneur, he credits his Business Studies teacher at school for guiding his sense of entrepreneurship in the right direction at the right time and now aims to provide opportunities for Gen Z to shape their future.

Cat Agostinho is Co-founder and COO of Imagen. Cat has been a supporter and promoter of talent throughout her career and also founded dawn in 2009 – a community dedicated to inspiring and developing women’s careers both personally & professionally. Cat was listed as an IPA Women of Tomorrow Finalist 2018 and a contributing member to the Conscious Advertising Network (CAN).

“Imagen is our way of tipping the balance, of helping the underestimated to solve the problems that others are missing and bring true diversity of thought into the rooms that need it.

Enabling agencies and brands to access our phenomenal Gen Z consultant community is game changing, our consultants get the amazing opportunity to work side by side with some unbelievably talented experts!” – Jay Richards, Imagen Founder

How I built this podcast

‘Education is not the filling of a pail but the lighting of a fire’

Show Sponsor 

The National Association for Primary Education speaks for young children and all who live and work with them. This includes parents, teachers, governors and all those interested in primary education. NAPE is a non-political charity and works tirelessly to support teachers in the classroom. NAPE leads the Primary Umbrella Group of thirty primary subject associations and unions and gives teachers and schools a voice at governmental level at consultative meetings with ministers for schools.

For full details of how they can support you please visit their website at

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